La Croix

It's not exactly what you believe

Agency: BETC


LaCroix (The Cross) is a daily French general-interest Roman Catholic newspaper. It is

This professional campaign titled 'It's not exactly what you believe' was published in France in January, 2016. It was created for the brand: La Croix, by ad agency: BETC. This Film medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 8 years ago.


Advertising Agency: BETC, Paris, France
Agency Management: Catherine Emprin, Baptiste Lerousseau
Strategic Planning: Alexandre Ben-Soussan
Executive Creative Director: Stéphane Xiberras
Creative Director: Damien Bellon
Art Director: Nicolas Prado
Copywriter: Clara Lafuente
Production House: RITA
Producer: Elodie Andurand
Directors: Blacktool
Production manager: Jean Davi
Post Production: Leila Geslan / Rita
Sound production: Labo/LGM


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