Description
Are you looking for affordable festival accommodation with clean sheets, proximity to a bar... and preferably views to the main stage? No worries! Fosters has you covered. In 2015
we teamed up with Airbnb to create a unique, highly visible pop-motel for anyone to book - with an Aussie bar downstairs, of course. We then sent it on a tour around Finland: to Provinssi,
Summer Up, Q Stock and Kemut Jyväskylä festivals, where it was seen and experienced live by about 150 000 party kangaroos, also ending up on international news and Trend hunter.
This professional campaign titled 'No worries motel' was published in Finland in January, 2016. It was created for the brand: Foster's, by ad agency: 358. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 8 years ago.
Credits
Advertising Agency: 358, Helsinki, Finland
Creative director / Art Director: Ale Lauraéus
Copywriters: Antti Tähtinen, Juuso Janhunen
Graphic designers: Isa Jokela-Gomez, Kukka-Maria Kiuru, Mark Nurmi
Producers: Elina Fredén, Peggy Petrell
Client team director: Veera Kivimäki
Photgrapher: Pekka Mustonen
3D: Troll VFX, Molla Karjaluoto
Event production: Malja
Marketing Manager: Meri Vainikka
Brand Manager: Tiina Happonen
Media Agency: Dagmar
