It’s kind of delicious and wonderful

In 2020, Glenmorangie Highland single malt Scotch whisky welcomed the world with a colourful brand campaign, created by advertising agency DDB Paris and shot by celebrated photographer Miles Aldridge. After a big screen debut with a DOOH on Times Square in NYC, Piccadilly Circus screenwall in London and in other big cities all around the world, Glenmorangie decided to extend the campaign with six new scenes, from November 3rd, 2022. Created by the very same team, the campaign will keep its tagline “It’s kind of delicious and wonderful”, as an invitation to explore new corners of Glenmorangie’s world.

The campaign won hearts and minds around the globe and was described as “a delightfully unexpected technicolour dream”. Caspar Macrae, Glenmorangie Global Marketing & Business Director, said: “We’re so delighted with the impact of the campaign so far, and how wonderfully it has reflected our brand and our whisky, that we wanted to extend it further for drinkers to enjoy. With these new scenes, we’re inviting the viewer to step even deeper into the world of Glenmorangie, where everything is ‘kind of delicious and wonderful’.”

From a hot-air-balloon ride with friends to a visit to a barber shop or a trip to the fortune teller, each of the new scenes showcases a moment of delight, seen through Glenmorangie’s technicolour lens. In a world where whisky brands are mostly perceived as dusty and boring, this advertising campaign wants to show unexpected consumption moments while including drinks either neat, over ice or in different cocktails, to show the products’ versatility.