ADVERTISING

Glenmorangie

It’s kind of delicious and wonderful

Agencies: DDB Paris Miles Aldridge

Description

In 2020, Glenmorangie Highland single malt Scotch whisky welcomed the world with a colourful brand campaign, created by advertising agency DDB Paris and shot by celebrated photographer Miles Aldridge. After a big screen debut with a DOOH on Times Square in NYC, Piccadilly Circus screenwall in London and in other big cities all around the world, Glenmorangie decided to extend the campaign with six new scenes, from November 3rd, 2022. Created by the very same team, the campaign will keep its tagline “It’s kind of delicious and wonderful”, as an invitation to explore new corners of Glenmorangie’s world.

The campaign won hearts and minds around the globe and was described as “a delightfully unexpected technicolour dream”. Caspar Macrae, Glenmorangie Global Marketing & Business Director, said: “We’re so delighted with the impact of the campaign so far, and how wonderfully it has reflected our brand and our whisky, that we wanted to extend it further for drinkers to enjoy. With these new scenes, we’re inviting the viewer to step even deeper into the world of Glenmorangie, where everything is ‘kind of delicious and wonderful’.”

From a hot-air-balloon ride with friends to a visit to a barber shop or a trip to the fortune teller, each of the new scenes showcases a moment of delight, seen through Glenmorangie’s technicolour lens. In a world where whisky brands are mostly perceived as dusty and boring, this advertising campaign wants to show unexpected consumption moments while including drinks either neat, over ice or in different cocktails, to show the products’ versatility.

This professional campaign titled 'It’s kind of delicious and wonderful' was published in France and United Kingdom in November, 2022. It was created for the brand: Glenmorangie, by ad agencies: DDB Paris and Miles Aldridge. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 6 media assets. It was submitted 3 months ago.

Credits

DDB / PRODUCTION
Chief Creative Officer: Alexander Kalchev
Art Directors: Nicolas Malcorps, Mathieu Massé
Art Buyer: Pia Schneider

Managing Director: Alban Callet
Business Director: Agathe Bicart-See
Account Managers: Caroline Planty, Louise Guyon
Strategic manager: Odile Song, Violette Van Den Berg
Social media consultant: Edouard Frapier
Social creative team: Ayu-Sekarini Devernoix, Marion Richard
Post Producer: Jérôme Deplatière
Print Producer: Christine Rétaux

Production: 2B/Loveboat
Producers: Gregory Panteix, Thuy Tran
Production manager: Christophe Nader
Photographer & Director: Miles Aldridge
DOP: Ed Rutherford
First assistant: Danny Ditmann
Set Designer: Trish Stephenson
Stylist: Samuel François
Sound: Cold Little Heart – Michael Kiwanuka
Post-production: The Mill / Machine

GLENMORANGIE
CEO: Thomas Moradpour
Marketing Director: Caspar MacRae
Head of Brand: Louise Dennett
Global Senior Brand Manager: Rebecca Bell

ADVERTISING

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