Starting December 14, The Regional Traffic of Blekinge county, Sweden, no longer accepts cash onboard. The task was to inform the citizens about the changes and promote the alternative payment solutions. The choice of a metal dude is due to the fact that the region is the proud host of the annual Swedish Rock Festival.
This professional campaign titled 'It's easy to get used to' was published in Sweden in November, 2014. It was created for the brand: Blekinge Public Transportation, by ad agency: Länge Leve Kommunikation. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted almost 9 years ago.
Advertising Agency: Länge Leve Kommunikation, Malmö, Sweden
Creative Director: Niklas Ekdahl
Art Directors: Totte El Siddig, Antti Vuorenniemi
Copywriter: Henrik Backberg
Production Company: King Edward
Producer: Inger Molin
Director: Henrik Holmqvist
DoP: Palle Malmros
Sound Design and editing: Pål Callmer
Makeup and Costume: Sandra Haraldsen