I was born from the dream of those who believe in the mission to care. More than 200,000 people believe in me and trust me. By my side are 1,500 of the best doctors from every specialty. I have the largest and most complete hospital in Rio Grande do Norte. I am the leading private investor in culture in the state. I am a historic sponsor of Potiguar sports. I am more than a health plan. I am Unimed. I am Unimed. And it feels great to be.
Description
In 2025, Unimed Natal ushers in a new phase of its communication with the institutional campaign “It Feels Great to Be Unimed”, marking the evolution from a sense of ownership to a sense of belonging. The initiative seeks to strengthen the pride of clients, cooperative physicians, employees, and the entire Potiguar society in being part of the largest and most comprehensive healthcare provider in Rio Grande do Norte, Brazil.
The “It Feels Great to Be Unimed” campaign invites a fresh perspective on this relationship. More than simply having a health plan, the public is encouraged to recognize themselves as part of a community that cares, inspires, and transforms. The concept arises from the need to reposition the brand in a competitive market, highlighting its unique attributes and reinforcing its emotional connection with the people.
This professional campaign titled 'It Feels Great to Be' was published in Brazil in October, 2025. It was created for the brand: Unimed Natal, by ad agency: Agência Execom. This 360° medium campaign is related to the Health and Public Utility industries and contains 1 media asset. It was submitted about 2 months ago.
Credits
Advertising Agency: Agência Execom, Natal, Brazil
Production Company: Praia Filmes HD
Audiovisual Production: Renata Nunes
Account Management: Ismar Paiva
Digital Account Management: Tatiane Lourenço
Head of Digital: Dani Barone
Creative Director: Breno Machado
Art Director: Dácio Lima
Copywriter: Breno Machado
Photographer: Luana Tayze
