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Asisa

Irreplaceable

Agency: Sra. Rushmore

Description

Our body
‘Irreplaceable’ is a reflection on our tendency to live in a “throwaway” age. Often, we buy things without worrying about their durability or significance, as we are used to replacing them quickly. They are known as ‘the forgotten’.

Through a first-person narration, the ad describes the feelings of several objects: a ball, a bicycle and a boom box come to life to express that no one takes the time to repair them anymore, that they are easily replaced by new or more modern ones. Among all these forgotten objects, a mirror takes centre stage and confronts us with our own image, underlining that our body cannot be replaced. With ‘Irreplaceable’, the insurer reminds us of the importance of pampering it, enjoying it, ‘resting’ it, but, above all, taking care of it.

This professional campaign titled 'Irreplaceable' was published in Spain in July, 2024. It was created for the brand: Asisa, by ad agency: Sra. Rushmore. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted 7 months ago.

Credits

Agency : Sra.Rushmore
Brand: Asisa
Brand Management, Advertising and Sponsorship : Carlos Eiroa
Marketing Manager : Tatiana Garde
Executive creative direction : Xisela López
Creative direction : Aurora Hidalgo, Siro García, Noel Filardi.
Art direction : Iratxe Reparaz
Copywriting : Alejandro Galán
General direction : Marta Palencia
Account management : María Bermudo
Account Supervision : Clara Vicente
Strategic planning direction : Raquel Espantaleón
Strategic planning team : Paula Valenciano
Communication Management : Inés Fernández
Production management (Hogarth) : José Díez
Production Company : Agosto
Director : Miguel Angulo
Executive Producer : Fello Matallana
Producer : Olmo Heras
Director of photography : Daniel Borbujo
Production Manager : Mariano Tomé
Music : Lovemonk
Sound Studio : Iberian Media

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