Description
When we were approached and told that McDonald’s needed a video to launch their brand new chicken platform in their product line, we knew we had to turn the world upside down (literally). With the new McCrispy burger as our star, we wanted to create a punchy advert that grasps the audience's attention from the get-go with its somewhat kooky and creative concept. All the while, showcasing the quality, experience and actual ‘crunch’ of the product, positioning the brand as the new go-to spot for chicken lovers.
This professional campaign titled 'McCrispy' was published in Malta in January, 2024. It was created for the brand: McDonald's, by ad agencies: MAKA and TBWA\ANG. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted 11 months ago.
Credits
Concept Direction - TBWA\ANG
Agency Account Executives - Louise Cachia & Luke Pavia Aloisio
Agency Creative - Bryan Wolfgang
Video Creative Treatment - MAKA
Video Creative Producer - Sean Aquilina
Head of Video Production - Maria Vella
Senior Video Creative Director - Matthew James Ellul
Video Creative Director - Michael Grech
Director of Photography - Sean Aquilina
Post Producer - Jake Vassallo
Jr Production Manager - Julia Camileri
Production Coordinator - Victoria Schembri
Art Department - Martina Zammit
Production Assistant - Marija Pisani
1st Camera Assistant - Gabriel Gaviria
Sound Recordist - Robert Bonello
Gaffer - Owen Michael Grech
Key Grip - Daniel Licari
Make Up - Lara Licari
Food Stylist - Dejan Sutanovac
Video Editor - Jake Vassallo
Colour Grading - Tharan Tandle
