The AAMI Driving Test

National insurer AAMI is setting the record straight on who’s a safer driver through a new national road safety initiative, giving Aussie drivers the chance to test and hone their skills. Created by Leo Australia, ‘The AAMI Driving Test (ADT)’ will see Aussie drivers square off against each other to secure the title of one of Australia’s safest drivers.

The national integrated campaign is built on the insight that far more money and effort is spent on penalising poor driving rather than rewarding and recognising good driving.

The competition kicked off at one of the country’s largest sporting events, the AFL Grand Final, and invites all Australian drivers aged 18 years and older to take part through the AAMI app – competing for thousands of dollars in prizes and, of course, bragging rights.

ADT uses mobile phone telematics data and insights to measure and score drivers across five dangerous behaviours – speeding, cornering, hard braking, acceleration and phone use, providing insights on how they can improve their driving scores

Stirring up Aussies’ natural competitive spirit, drivers are surveyed on sign-up to identify what cohorts they belong to. Throughout the campaign, online and DOOH leaderboards will regularly feature updates on which groups are driving the safest pitting mate against mate, state against state, AFL fans against NRL fans, early birds against night owls, blondes against redheads, and the list goes on. The leaderboards will also serve as a channel to deliver road safety messages throughout the campaign.

A multichannel approach will keep the competition front of mind throughout the 6-month campaign and encourage Australians to participate. Data-led media targeting will be activated at DOOH locations where rival groups gather, such as around sporting grounds and suburbs.

The integrated campaign launched during one of the most competitive and high-stakes events of the year – the AFL Grand Final. The launch film is accompanied by a suite of films educating Aussies on how to improve their driver scores, national OOH that fans the flames of competition, as well as PR activations, social and influencer activity, TV and Radio integrations.

The competition will conclude on February 9, 2026, with monthly prize draws to keep the competition hot.