Detran SP

Inexcusable Labels

Agency: Artplan


Tattered excuses, such as "I ate liquor bonbons" or "I swallowed some mouthwash", used by drivers trying to escape the breathalyzer test, stamped labels of alcoholic beverages served in bars in São Paulo in recent days. The proposal was to remind the public of the dangers of mixing drinking and driving.

This professional campaign titled 'Inexcusable Labels' was published in Brazil in October, 2021. It was created for the brand: Detran SP, by ad agency: Artplan. This Integrated medium campaign is related to the Public Interest and Transport industries and contains 7 media assets. It was submitted over 2 years ago by Creative Director: André Batista of Artplan.


Advertising Agency: Artplan , Sao Paulo, Brazil
Executive Creative Director: Alessandro Bernardo
National Content Director: Eder Redder
Creative Directors: André Batista, Carla Cancellara
Creative Team: Chico Lucas, André Ignatiuk, Zeca Pinto
Production Director: Bruno Werner
Project Manager: Elton Barbosa
RTVC Production Director: Felipe Cunha
Producers: Felipe Costa, Lilian Santos
Production Company: Big Mouth
Audio company: Canja Audio Culture
Illustration: Black Madre
Client’s approval: Ernesto Mascellani Neto, Carlos Alencar, Rebecca Araújo Hubner


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