Discrimination does not only have to do with humans. Discrimination against ugly vegetables, treating them like trash, only because of their looks, not their nutritional worth, leads to an enormous amount of food waste, which could feed a lot of hungry people amongst us. A series of verbally abused human-like ugly vegetables sheds light to this relevant issue for a non-profit organization which is trying to put such waste to good use.
This professional campaign titled 'Trash' was published in Greece in October, 2021. It was created for the brand: Boroume, by ad agency: Out to Lunch. This Digital medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted over 2 years ago by stilianaki: anna of Out to Lunch.
Advertising Agency: out to lunch, Athens, Greece
Creative Director / Copywriter: Anna Stilianaki
Creative Director / Art Director: Tasos Georgiou
Image Manipulation: Ampoo Studio Athens
Client Service: Irini Sohoriti