Description
After accompanying Grand Frais on its first ever TV campaign with the film "Régalez-vous faites vos courses", which was ranked in the Top 6 campaigns in France by IPSOS, and was awarded a Gold at the Effie Awards, ROSA Paris and GRAND FRAIS are releasing a new opus: "In the Food for Love."
With this new campaign, ROSA Paris showcased the unconditional love that GRAND FRAIS customers have for the brand. It is a way to pay tribute to the extraordinary devotion of the brand’s customers, which they share daily on social media.
Similar to their previous film, the new spot uses the ingredients that made GRAND FRAIS successful in its last communication: highlighting the unique in-store experience that the brand offers, with a casual tone.
ROSA Paris portrays the love story between two customers and the various products in the store with not one, but two love songs: "Say You, Say Me" by Lionel Richie and "I Will Always Love You" by Whitney Houston.
Using two songs of this magnitude is a bold and ambitious artistic choice, and the primary principle that guided the agency's entire creative thinking, and a vision shared by director Trevor Clarence.
The film was released last month on TV, VOL, digital, and video platforms, and was amplified on digital and social media with influencers like @roro_cuistot, well-known for her cooking videos.
This professional campaign titled 'In the Food for Love' was published in France and United Kingdom in July, 2024. It was created for the brand: Grand Frais, by ad agency: Rosa Paris. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
GRAND FRAIS Represented by Prosol (fruits & vegetables, dairy, fish market), Despinasse (meat), Euro Ethnic Food (grocery) and Grand Frais Management.
Marketing and Communication Director Prosol: Téo Julien SENEOR
Director of Euro Ethnic Food Offer & Marketing: Catherine GARNIER
Communication and Marketing Manager Despinasse: Vanessa BEAUCHE
External Communication Manager Grand Frais Management: Amandine DREVET
Content Manager Prosol: Nicolas BOIVIN
ROSA PARIS
Co-founder ROSA PARIS & Creative Director: Gilles Fichteberg
Vice-President ROSA PARIS: Sacha Lacroix
Copywriter: Julien Perrard
Consulting Director: Dorothée Mianet
Group Leader: François-Xavier De-Sousa
Strategic Planners: Valentin Lefebvre and Juliette Tabuteau
Production Director: Elodie Jonquille
Producers: Benoît Fernandes and Delphine Cotellon
Rights Negotiator: Chloé Bourdyot
Communication Director: Lauren Weber-Staricky
Production: BIG
Director: Trevor Clarence
Producer: Kasia Staniaszek
Sound Production: Schmooze
