Hematology Institute of Bahia

If your friend needed blood, would you donate?

Agency: Propeg


The Hematology Institute of Bahia needed to raise the number of blood donors. Since most Brazilians donate blood to close people and relatives we created a web banner integrated with a Facebook app. When connected to the social network the app randomly searched for one user’s friend. The banner’s message was customized with the following question: “If (friend’s name) needed blood now would you donate?”. The campaign concept concluded: “To donate you don’t need to know. Look for a blood bank in your city and donate.”

This professional campaign titled 'If your friend needed blood, would you donate?' was published in Brazil in March, 2012. It was created for the brand: Hematology Institute of Bahia, by ad agency: Propeg. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 12 years ago.


Advertising Agency: Propeg, Brazil
Creative Directors: Fabiano Ribeiro, Ariston Quadros
Art Director: Bruno Lage
Copywriter: Junior Lisboa
Additional credits: Lilia Lopes, Vitor Barros, Mateus Simões, Eder Galindo, Maria Luiza Fraga, Caio Leão

Breast Unit Prague
Safe Blindados


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.