Breast lumps are often discovered by womens partners. As a part of communication launching Breast Unit Prague (clinique for preventing and curing breast cancer) we produced this poster targeting men in male areas. When they placed their hands on the poster a pair of breasts would appear. Headline: 'Touch them to ensure that they don't disappear.'
This professional campaign titled 'Interactive poster' was published in Czechia in December, 2011. It was created for the brand: Breast Unit Prague, by ad agency: Leagas Delaney. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Director: Lauren van Aswegen
Copywriter: Igor Paleta
Photographer: Goran Tačevski