Instituto Nacional de la Mujer

Don't normalize it

Agency: Verbo


For the international day of the fight against gender violence we launched a video inviting to question relationships.
Many women are unaware that they are living in an abusive relationship. Since they normalize behaviors that are actually psychologically determined as "harmful" which over time becomes physical violence.
The video was made using the TikTok matching game as a resource. In this way we connect with a young public to prevent violence from the moment of their courtship.

This professional campaign titled 'Don't normalize it' was published in Panama in December, 2020. It was created for the brand: Instituto Nacional de la Mujer, by ad agency: Verbo. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 3 years ago by Creative Director: Gabriel Arosemena of Verbo.


Advertising Agency: Verbo, Panama, Panama
Creative Director: Gabriel Arosemena
Productora: Latido
Productora Ejecutiva: Jenny Phillips

Stockholm Vatte...


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