Dacsa Rice

I Know how you did the last Paella

Agency: KIDS


To demonstrate the importance of using Dacsa Rice, the brand has created an amusing parody of the mythical teenage horror movies of the nineties, in which four young students make an unforgivable mistake: Cooking a Valencian paella with rice that is not Dacsa, the authentic valencian rice.

This professional campaign titled 'I Know how you did the last Paella' was published in Spain in February, 2022. It was created for the brand: Dacsa Rice, by ad agency: KIDS. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 years ago by CD: Willy Roda of Kids Advertainment.


Advertising Agency: Kids, Valencia, Spain


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