Evoiki Zimi

The taste of childhood

Agency: B2Y


The taste from childhood is the one you can never forget. I still remember the smell of fresh baked pies, kadaif and yummy croissants that… made me fall in love… from the first bite. They say that the taste of your first big love can last forever. And … luckily sometimes it really does. You will always find the same authentic taste in the fresh dough of Zimi. Now in new recyclable packaging with 3 times less plastic.
We are following the story of two kids, who have grown up with Zimi baked foods. By making a parallel between a past and a present emotional moment, we show that Zimi's authentic taste has remained the same, just like the feeling they remembered it with. It is only the packaging that has changed in appearance and “grown up” for better, the same way our heroes have.

This professional campaign titled 'The taste of childhood' was published in Greece in February, 2022. It was created for the brand: Evoiki Zimi, by ad agency: B2Y. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 2 years ago by Creative Leader: Martina Solakova of Saatchi & Saatchi Bulgaria.


Advertising Agency: B2Y Creative, Sofia, Bulgaria
Creative And Film Director: Martina Solakova
Account Director: Veronika Toneva
Producer: Alexander Kenanov
Dop: Kaloyan Ignatov
Art Director: Hristina Hristova


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