Description
Product: Liquid I.V.
Creative Name: Hydrate like it Never Happened
Insight: People want fast rehydration because they
hate feeling run down.
Big Idea: Hydration fast enough to undo whatever
dehydrated you.
Execution Idea: Use simple, bold headlines that name
the problem and show how Liquid I.V. helps you r
ecover so fast it feels like it never happened.
This student campaign titled 'Hydrate like it Never Happened' was published in United States in December, 2025. It was created for the brand: Liquid I.V., by ad school: S.I. Newhouse School of Public Communications. This OOH Outdoor and Print media campaign is related to the Confectionery, Snacks, Drinks (Non Alcoholic), and Household Products industries and contains 4 media assets. It was submitted about 11 hours ago.
Credits
Professor: Mel White
Copywriter: Mya Tauber
Art Director: Mya Tauber
School: S.I. Newhouse School of Public Communications
