Chips With a Built-In Security System
Description
PRODUCT: Pringles Cylinders
CREATIVE NAME: Chips With A Built-In Security System.
INSIGHT: People hate opening chips to find the bag half broken.
BIG IDEA: Made with maximum security, for maximum enjoyment.
EXECUTION IDEA: A Pringles cylinder with strong and secure elements serving as the lid (a vault door, safe code, turn lock, etc) protecting the chips inside.
This student campaign titled 'Chips With a Built-In Security System' was published in United States in December, 2025. It was created for the brand: Pringles, by ad school: S.I. Newhouse School of Public Communications. This Digital, OOH Outdoor, and Print media campaign is related to the Confectionery, Snacks and Food industries and contains 4 media assets. It was submitted about 12 hours ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Shota Pinkowski
Copywriter: Shota Pinkowski
Instructor: Mel White
