Prime Video is backing the launch of epic fantasy series The Wheel of Time with a live-action 3D illusion created by Amplify and featuring series star Rosamund Pike. It is the first time an anamorphic billboard has been used by an entertainment company to promote a series.
In the illusion, we see an epic battle between the ‘Light’ - Pike’s character Moraine, of the all-female organization the Aes Sedai, vs the ‘Dark’, an evil fade, commander of the dark army as the two appear to break out of the screen and into our world. The narrative of the content is bound together by the iconic figure of the Great Serpent.
Prime Video is debuting the illusion in London’s Piccadilly Circus on 15 November. It will also appear at iconic sites in key markets, including New York City’s Big Kahuna in Times Square and Tokyo’s Cross Shinjuku Vision.
This professional campaign titled 'The Wheel of Time' was published in United Kingdom in November, 2021. It was created for the brand: Amazon Prime, by ad agency: Amplify. This Outdoor medium campaign is related to the Movies industry and contains 7 media assets. It was submitted about 1 year ago.
Advertising Agency: Amplify, London, United Kingdom