ADVERTISING

Virgin Media O2

Share my Clogs

Agency: Havas Media UK

Description

O2 has today launched ‘Share my Clogs,’ a new integrated campaign designed to remind customers how they can holiday this summer without the hassle of European roaming costs. Unlike all other major networks, customers of O2’s award-winning network will maintain inclusive roaming while in the EU, using data, calls and texts just as they would in the UK up to 25GB.

Signifying a new playful creative direction, the energetic campaign taps into the magic of holidaying with an unexpected twist as a pair of clogs become the icon for O2’s promise of infinite holiday sharing whilst abroad. Building on the ‘Roam Freely’ campaign launched earlier this year which saw Bubl jetset across Europe and O2’s sponsorship of ITV’s Love Island, the creative echoes the sentiment of the nation as consumers embrace travel abroad this summer.

The campaign leads with a 40” spot which will premiere on Celebrity Gogglebox and celebrates the magic of worry-free wanderlust with the help of Bubl who shows just how easy it is to go abroad and keep loved ones updated with the latest travel content. The film opens with a scene of serenity as Sean Bean announces to viewers; ‘did you know you can still Roam Freely in the EU with O2?’ He is then interrupted by an O2 customer, voiced by Robert Webb who demonstrates exactly how much holiday content he’s able to share whilst abroad - from quirky clogs, to beret-wearing dogs, strudels and even touristy, naff doodles. The uniquely composed track brings a big orchestral feel to the film which compliments the action packed creative as it highlights exactly how people feel when they go on holiday and closes with O2’s commitment to customers, ‘We’re better, connected.’

All media was planned and handled by Havas Media UK (part of Havas Media Group UK), and supports the existing strategy to activate all media in a travel context. Supporting TV, ‘Share my Clogs’ will also roll out across multiple formats including OOH in travel environments including airports, trains and train stations and TfL, a Daily Telegraph ‘Travel’ takeover and O2 ads served on Trip Advisor. It will be further supported through OLV, display, radio as well as cinema which makes a return for the first time in several years for O2, with a bronze spot in this summer’s blockbuster Thor, as well as supporting social platforms including Twitter and TikTok.

This professional campaign titled 'Share my Clogs' was published in United Kingdom in July, 2022. It was created for the brand: Virgin Media O2, by ad agency: Havas Media UK. This Integrated medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 1 month ago.

Credits

CAMPAIGN TITLE: Share my Clogs
CLIENT: Virgin Media O2
ADVERTISING AGENCY: VCCP
CREATIVE DIRECTOR: Kimberley Gill
CREATIVE: Miles Carter
CREATIVE: Sophie Knox
AGENCY PRODUCER: Alessia Small
PRODUCTION ASSISTANT: Maddy Holmes
HEAD OF O2: Katya Obolensky
SENIOR ACCOUNT DIRECTOR: Charlotte Powell
ACCOUNT DIRECTOR: Kenny Dada
ACCOUNT MANAGER: Nellie Day
PLANNING DIRECTOR: Hannah Martin
GIRL AND BEAR PRODUCER: Simon Keyworth
BERNADETTE PRODUCER: Dwayne Huggins
MEDIA BUYING AGENCY: Havas Media
MEDIA PLANNERS: Kathryn Harding, Arda Ozcan, Victoria Jarecka, Christie Ross, Victoria Assaf
MEDIA ACCOUNTS TEAM: Joanna Mikolajczyk
TV PLANNERS: Harry Packshaw, Amy Corrigan-Harker, Ryan Brazier
PRODUCTION COMPANY: Rogue Productions
DIRECTOR: Alex Boutell
EXECUTIVE PRODUCER: Kate Taylor
PRODUCER: Tom Farley
DOP: Matt Fox
EDITOR: Quin Williams at TenThree
AUDIO POST-PRODUCTION COMPANY: 750 Mph
SOUND ENGINEER - Lucas Trigg
POST-PRODUCTION COMPANY: MPC
POST PRODUCER: Polly Roberts
2D SUPERVISOR: Dan Lorenzini
COLOURIST: Philip Hambi
LIGHTING SUPERVISOR & CG LEAD: Matteo La Motta
ANIMATION SUPERVISOR: Chris Welsby
ANIMATORS: Amarnath Reddy & Shiny Rajan
LIGHTING: Elia Goettlicher & Alessandro Granella
FX: Emre Sumer
MUSIC COMPANY: Bacchus Creative Entertainment
MUSIC PERFORMED BY: FAME'S Skopje Studio Orchestra
MUSIC WRITTEN BY: Brice Davoli

Amazon Prime
Virgin

ADVERTISING

iStock Essentials

Child on the surgery, hand with ...

Artist: VizArtOnline

iStock Signature

Woman measuring with an pulse ox...

Artist: RealisticFilm

iStock Signature

Woman measuring with an pulse ox...

Artist: RealisticFilm

iStock Essentials

Looped animation of the movement...

Artist: Vladislav Skrynko

iStock Signature

Senior woman measuring with a pu...

Artist: RealisticFilm

iStock Essentials

woman with curly hair drinking b...

Artist: Sabit Basman

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.