Post-Apocalyptic Refuge

SUBA unveils an innovative campaign for Prime Video, immersing itself in the captivating Fallout universe to ignite excitement for a new production. This visionary concept will serve as the cornerstone for all major market campaigns, delivering an iconic experience to fans worldwide.

To maximize impact, the esteemed Tiago Leifert will take center stage, adopting a riveting Breaking News format to pitch nuclear shelters amidst the electrifying backdrop of Big Brother Brasil 24.

This concept will drive promotional efforts across key markets including Brazil, Mexico, Argentina, Chile, Colombia, Canada, Australia, and New Zealand.

In a strategic move, SUBA taps into the nuanced meaning of 'refúgio' (refuge), a term often associated with celebrity homes in architecture, lifestyle, and decor editorials. Collaborating with five influential personalities, including Lucas Lima, Narcisa Tamborindeguy, Nicole Bahls, and Nyvi Estephan, the campaign unveils the intimate sanctuaries of these icons, showcasing their domestic bunkers.

In addition to these luminaries, a cadre of influencers will spotlight potential professions in the post-apocalyptic era, enriching the campaign with diverse narratives and captivating content.