How can you show the unimaginable?
All over the world today, millions of children are constantly surrounded by violence, death, and suffering. These tragedies have been further exacerbated this year, with the acceleration of global warming (which in Africa has led to an unprecedented drought, causing a dramatic decrease in water and food resources), as well as the intensity of devastating conflicts for civilian populations, such as the invasion of Ukraine by Russia.
This is why, this year more than ever, World Vision wants to sound the alarm on these crucial issues. However, they face a challenge: how can you show the unimaginable? How can you show what cannot be shown in France whether for legal reasons or basic decency? How can you show the rape of a child bride, the genital mutilation of a young girl (often carried out in appalling hygienic conditions); or the daily horrors witnessed by children in a war-torn country where even schools are bombed?
World Vision’s answer to this may seem paradoxical at first - and even ironic given the name of this organization -: show nothing, so the viewer’s imagination is automatically put to work. On billboards, a child's head hides us what he/she sees; on television, a black screen draws the attention of our eyes while our ears are solicited by a chilling background noise.
The campaign calls for donations referring to the website https://bit.ly/3WeAszN, and alerts public opinion to what no child in the world should have to endure.
This professional campaign titled 'How can you show the unimaginable? ' was published in France in December, 2022. It was created for the brand: Vision du Monde, by ad agency: Steve. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 6 media assets. It was submitted 3 months ago.
Sector of activity: NGO
Advertiser: Vision du Monde
Creative Director: Guillaume Lartigue
Creative Director: Edouard Dorbais
Art Directors: Emmanuel Courteau, Benoit Jung
Copywriters: Jean-François Bouchet, Antoine Barth
Agency managers: Diane de Plas, Laure Lagarde, Germain Noel, Morgane Schafer
Advertiser managers: Julie Proust, Raphaële Vauconsant, Lise Pamiseux
Photographer: Ale Burset
Retoucher: Diego Speroni
Sound production: THE
Post production: Back up/Vision prod