Description
“The Honest Keys”: (“Ärliga Tangenter” in Swedish) functions as an add-on keyboard that users download via App Store and activate in their iOS settings – just like an emoji or language keyboard. It acts by detecting messages that signal poor mental health in the user, such as “I’m fine,” “It’s all good,” or “Everything’s okay”, which prompt the app’s autosuggest feature to react. It then suggests alternatives for more honest responses, such as “I’m actually not doing that well” or “It’s been a bit tough lately.” Created by suicide prevention charity Suicide Zero, the app makes it easier to take that first step of being honest and asking for help.
https://suicidezero.se/arliga-tangenter/
This professional campaign titled 'Honest Keys' was published in Sweden in October, 2025. It was created for the brand: Suicide Zero, by ad agency: Wenderfalck. This Digital, Experiential, and Integrated media campaign is related to the Health industry and contains 6 media assets. It was submitted about 5 hours ago.
Credits
Client: Suicide Zero
Head of Communications: Hanna Strindlund
Brand & Ambassador Lead: Ebba Klingén
Agency: Wenderfalck
Accont Director: Shirin Troëng
Accont Manager: Nils Nyebølle
Copywriter: Vera Perlmann
Art Director: Rikard Linder
Designer: Kajsa Holten
PR Strateg: Sebastian Andersson
PR Konsult: Edwin Appelgren
PR Konsult: Lisa Sivander
Production App: Unna.Studio
Designer & Developer: Andreas Antonsson
Developer: Filip Kantedal
