Tagline: "Can only afford half? Home Credit makes the other half happen"
Tagline: "Can only afford half? Home Credit makes the other half happen"
Description
Home Credit is heating up Vietnam's peak shopping season with its "Halfpen" outdoor campaign, which launches through The Friday Vietnam.
The campaign features a series of outdoor installations displaying only half of the commonly purchased items in Vietnam. These partial products - including refrigerators, motorbikes, electric bikes, and more - appear to sprout from streets, walls, and bus stops, serving as a powerful metaphor for unfulfilled consumer aspirations.
The tagline "Can only afford half? Home Credit makes the other half happen" paired with visually striking half-formed products, cleverly illustrates a common consumer dilemma: desiring certain items but lacking the immediate financial means to acquire them.
This professional campaign titled '“HALFPEN” CAMPAIGN: TURNING HALF-DREAMS INTO REALITY' was published in Vietnam in September, 2024. It was created for the brand: Home Credit, by ad agency: The Friday. This Ambient, Direct, and Experiential media campaign is related to the Finance industry and contains 5 media assets. It was submitted about 2 months ago.
Credits
Advertising Agency: The Friday Vietnam
Client: Home Credit Vietnam
Creative Director: Khoa Pham
Managing Director: Tram Le
Art Director: Hanmy
Copywriters: Ha Dam, Anh Nguyen
Designers: Kai Kei, Blake Nguyen
Senior Account Manager: Bryan Nguyen
Account Executive: Thao Ho
