Description
"The PadThletes" is an innovative campaign designed to combat period stigma in sports, highlighting the power and resilience of menstruating athletes at the 2024 Paris Olympics. With 1 in 2 girls dropping out of sports due to period shame, Always, the leading brand for feminine products, saw an opportunity to create real change by turning the hidden struggle into a symbol of pride.
This student campaign titled 'The Padthletes ' was published on September 18, 2024. It was created for the brand: Always, by ad school: Miami Ad School Mexico. This Experiential medium campaign is related to the Health industry and contains 3 media assets. It was submitted 20 days ago.
Credits
Advertising Agency (School): Miami Ad School México
Art Director: Jerica Chávez Sánchez
Copywriter: Miroslava Valdovinos, Madelayne Meza & Bea Ytuarte
