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Description
The Art of Chocolate | Creative Campaign
Project Overview:
Our upcoming campaign targets the middle class audience from social classes B and C, aged between 20 to 35 years, with the aim of raising awareness that Corona chocolate is made with love and art, which is one of the core values of the company. We also aim to increase brand awareness and actively engage our audience, making Corona chocolate their favorite chocolate.
Marketing Objectives:
- Keep old customers and gain new ones.
- Increase brand exposure.
- Increase awareness of the brand's various products.
Target Audience:
- Social Class: Class : B & C
- Age: 20 - 35
- Gender: Males & Females
Advertising Mediums:
- ATL: Billboards,public signage.
- TTL: Social Media Platforms .
This student campaign titled 'The Art of Chocolate | Creative Campaign' was published in Egypt in November, 2024. It was created for the brand: Corona Chocolate, by ad school: Advertising 101. This 360°, Digital, and OOH Outdoor media campaign is related to the Food industry and contains 8 media assets. It was submitted 20 days ago.
Credits
ADV 101 Course instructor / Art Director: Ahmed M. Elassi
Designes: Saleh Emam
Strategy: (Team work) Me and Corona Chocolate team in ADV 101 Course
