Description
Detergent Gol and BBA Ecuador joined forces to launch a campaign that turns fear into spotless solutions. Inspired by the spookiest season of the year, the campaign’s prints feature the costumes of iconic horror movie characters, revealing that “The real horror is in the stains.” With a clever twist, the campaign highlights Detergent Gol's new formula, capable of removing even blood stains, leaving clothes as good as new. A concept that elevates the power of cleaning, tackling the toughest stains without fear.
This professional campaign titled 'The real horror is in the stains' was published in Ecuador in October, 2024. It was created for the brand: Detergente Gol, by ad agency: BBA Ecuador. This Digital, OOH Outdoor, and Print media campaign is related to the Beauty industry and contains 3 media assets. It was submitted 3 months ago.
Credits
Creative Executive Officer: Bryan Recalde.
General Account Director: Francisca Frisch.
Creative Director: Daniela Enríquez.
Head of Art: Edwin Simbaña.
Art Director: Damián Palacios.
Creative Team: Leonardo Tipantuña, Alejandro Chávez, Claudia Marti.
Copy Writer: Mateo Bedoya.
Account Executive: Ariana Lanas.
Content Manager: Abel Ramírez.
GOL Marketing Director: Daniela Miño.
GOL Marketing Coordinator: Carla Arboleda, Adriana Gonzales.
