Description
Lightinc Advertising Agency was tasked with creating a fun, heartwarming campaign for Golden Penny Chocolate, aimed at capturing the joy and innocence of childhood. The brief was clear: make the product the go-to treat for parents who want to see their kids happy and carefree.
The team at Lightinc came up with the tagline, “Let Kids Be Kids,” focusing on the idea that children should be allowed to enjoy their childhood without the pressures of growing up too fast. The campaign was designed to evoke nostalgia for parents while celebrating the simple joys of life from a child’s perspective.
The result? A campaign that not only boosted Golden Penny Chocolate’s sales but also created a warm emotional connection with families across the country, reminding them of the importance of letting children experience the freedom of being young.
This professional campaign titled 'Let Kids be Kids' was published in Nigeria and United States in May, 2024. It was created for the brands: Flour Mills Nigeria (FMN) and GoldenPenny Chocolate, by ad agency: LightInc. This Digital medium campaign is related to the Food industry and contains 2 media assets. It was submitted 3 months ago by LightInc of LightInc.
Credits
Advertising Agency : LightInc Nigeria
Chief Creative Director: Olawale Sanusi
Creative Director: Cherish Edet
Art Director: Agoi Olayinka
Copywriter: Agoi Iyanuoluwa
