ADVERTISING

Toyota

Born to Lend a Hand

Agency: Conill (Publicis Groupe)

Description

AN EMOTIONAL DOUBLE PAT CONNECTS HISPANICS WITH TOYOTA’S ALL-NEW 2022 TUNDRA
For decades, the Toyota Tundra has been a trusted, dependable partner for Hispanic guests to tackle their toughest jobs on their own terms. The all-new 2022 Tundra extends that rich tradition of reliable performance to help Hispanics leave a true legacy for their family and communities.
This spirit of family-driven togetherness and strength is captured in new advertising developed by Conill for Toyota’s “Born For This” marketing campaign. The centerpiece of the Hispanic creative, titled “Born to Lend a Hand,” (which debuted yesterday during the Big Game on Telemundo) demonstrates how the all-new Tundra can be depended on in a variety of situations, creating a bond of trust between driver and truck.

This professional campaign titled 'Born to Lend a Hand' was published in United States in February, 2022. It was created for the brand: Toyota, by ad agency: Conill (Publicis Groupe). This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 7 months ago by Chief Communications Officer: Chris Traina of Conill.

Credits

Advertising Agency: Conill, Los Angeles and Dallas, United States of America
Film Production: Mjz
Chief Creative Officer: Gustavo Sarkis
Executive Creative Director: Veronica Elizondo
Group Creative Director: Martin Donovan
Group Creative Director: Sebastian Garin
ACD Art Director: Brunno Cortez
ACD Copywriter: Luciano Griessi
VP, Director Of Production: Carlos Barciela
Director Of Content Production: Krysta Rosales
Senior Integrated Producer: Michele Morris
VP, Director Of Project Management: Sandy Mayer
Associate Project Manager: Josemar Brown
Director: Nicolai Fuglsig (MJZ)
Director Of Photography: Matthew Libatique

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