Starting with data about human trafficking, the campaign uses a very powerful visual expedient: pixelating some female portraits of woman victims of slavery in the same corresponding percentage of their dramatic situation: if 70% of victims are women, then 70% of their face has been pixelated.
This will be the most effective way to witness the progressive loss of identity.
This professional campaign titled 'Pixel Portraits' was published in Italy in February, 2022. It was created for the brand: ACRA, by ad agency: Different. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted about 1 year ago.
Advertising Agency: Different, Milan, Italy
General Manager: Luca Cavalli
Chief Creative Officer: Francesco Guerrera
Account Director: Andrea Casneda
Media Director: Fabio Rizzolini
PR Director: Simone Contini
Production Director: Giorgia Favaretto
Associate Creative Director: Veronica Maggi
Associate Creative Director: Roberto Ferrario
Account Manager: Valentina Pirali
Graphic Designer: Stefania Masiero
Motion Graphics Designer: Federica Schirru
Event Manager: Alessandro Rizzardi
Regista: Dejan Lakic
Production Manager: Diego Donetto
PR Account Manager: Ilaria Muolo
PR Account Manager: Emanuela Deligios
Fotografo: Stefano Rosselli