Due to climate change, the population of ticks is increasing, and they are becoming more dangerous for humans. In 2020, Slovakia recorded a historical record in cases of tick-borne encephalitis.
One of the places where a tick hides on a person is the hair. Therefore, when we mow the grass against ticks, we should also cut our hair, so we are able to spot them sooner.
Barbers on a special mower teamed up with Bratislava-Ruzinov Public Services and helped them mow lawns in the city to draw attention to the need to mow hair as well.
This professional campaign titled 'HealthCut' was published in Slovakia in July, 2022. It was created for the brand: Harold's Barber & tattoo, by ad agency: Kreativna Dvojica. This Film and Outdoor media campaign is related to the Beauty, Health, and Public Interest, NGO industries and contains 1 media asset. It was submitted 2 months ago by Michal Hornicky of Kreativna Dvojica.
Advertising Agency: Kreativna Dvojica, Bratislava, Slovakia
Creative Directors: Michal Hornicky, Ivana Hornicka Paconova
Art Director: Michal Hornicky
Copywriter: Ivana Hornicka Paconova
Director of photography: Ondrej Synak
2AC: Dusan Durkovic
FPV & Drone Operator: Radovan Leitman / Creative Visuals
Image postproduction: casozberysk
Sound recording: Miroslav Gazi
Sound Mix & Mastering: Viktor Krivosudsky
Runners: Ladislav Hubacek, Dominik Herceg
Subtitles: Dominik Herceg
Stage Designers: Robert Sebesta, Pavol Semian
Bratislava-Ruzinov Public Services Manager: Matej Guoth