Queer Britain

The Place To Be Seen

Agency: M&C Saatchi


M&C Saatchi London is proud to be working with Queer Britain to officially launch the UK’s first LGBTQ+ museum at Granary Square, Kings Cross, with a new campaign, ‘The Place To Be Seen’. The launch is part of M&C Saatchi’s longstanding partnership with the charity.

After a soft launch period, the museum’s first physical home opens officially on 20 July with its inaugural exhibition, ‘We Are Queer Britain’. The show includes artefacts such as Oscar Wilde’s prison cell door, the stage outfit that Years and Years’ Olly Alexander came out in, and a rainbow Hijab.

M&C Saatchi has partnered with and nurtured Queer Britain for the past four years on its road towards this landmark physical presence, providing office space and strategic and brand support, as well as helping to build its photographic archive through a partnership with Getty Images and aiding its fundraising efforts through initiatives such as the launch of the Madame F wine range.

M&C Saatchi is now supporting the museum’s official opening with a campaign, ‘The Place To Be Seen’, that leans into the importance of visibility for LGBTQ+ people, culture and history.

The campaign, which is running across out-of-home, digital and social channels, does not lead on the rainbow as its visual cue. Instead, honouring the 50th anniversary of the UK’s first Pride March, it draws on protest placards for a strong typographic solution that acknowledges both the power and importance of visibility, but also the joy of self-worth and self-acceptance it can help promote.

This professional campaign titled 'The Place To Be Seen' was published in United Kingdom in July, 2022. It was created for the brand: Queer Britain, by ad agency: M&C Saatchi. This Digital and OOH Outdoor media campaign is related to the Hospitality, Tourism and Public Interest industries and contains 2 media assets. It was submitted about 2 years ago by Owner: Julia Conroy of Julia Conroy Limited.


Creative agency: M&C Saatchi

Ben Golik – Chief Creative Officer
Venetia Cook - Producer
Matt O’Neil – Production Manager
Neil Sharp – Designer/Artworker
Grant Skillen – Artworker
Evan O’Driscoll – Senior Account Director
Millie Dunne – Account Manager
Meg Hugill – Trainee Account Manager

Ben Golik

Darius Shu – DOP
Andrea Di Franco – AC
Felix Waverly-Hudson - Sound
Tom Kennedy – Editor

Client: Queer Britain
Mark King – Head of Design and Special Projects
Joseph Galliano – Co-Founder/Director

Featured Talent

Dr Ranj, Gay man, He/Him, TV presenter, Instagram @drranj
Tobie Donovan, Gay man, He/Him, Actor, “Isaac” in Heartstopper, Instagram @tobiedonovan_
Kizzy Edgell, Non-binary, Bisexual, They/Them, Actor, “Darcy” in Heartstopper, Instagram @51212.87287
L Devine, Lesbian woman, She/Her, Muscian, Instagram @l.devine
Robbie Mullett, Gay man, He/Him, Reality TV personality, ‘Made In Chelsea’, Instagram @robbie.mullett

Bimini Bon Boulash, Non-binary, Drag artist, He/She/Babe, Instagram @biminibabes
Ella Vaday, Gay man, Drag artist, He/Him/She/Her, Instagram @ellavaday
Kitty Scott-Claus, He/Him/She/Her, Drag artist, Instagram @kittyscottclaus

Yasmin Benoit, Asexual/Aromantic influencer, She/Her, Instagram @theyasminbenoit
Bel Priestley, Transgender influencer, She/Her, TikTok @belpriestley
GK Barry, Bisexual, She/Her, ‘Icks’ podcast, Instagram @gkbarry_
Jamie Windust, Non-binary author and broadcaster, They/Them, Instagram @jamie_windust
Emily Witham, Lesbian, She/Her, Rebel Dyke, Artist, Instagram @emilywitham
Mx Darren, Non-binary influencer, They/She, Instagram @mxdarren_
Maddie Grace Jepson, Straight woman, She/her, Ally, Tiktok @maddiegracejepson
Mark Ferris, Gay man, He/him, YouTube @markferris
Alexis Caught, Non-binary, author of ‘Queer Up’, Instagram @alexiscaught

Sue Sanders, Lesbian, She/Her, Founder LGBT History Month and Schools Out
Robert Taylor, Gay man, He/Him, Queer Britain Trustee
Anjum Mouj, Lesbian, She/Her, Queer Britain Trustee
Alan Martin, Gay man, He/Him, Queer Britain volunteer


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