Cold has several beneficial effects on the human body, but not if you are involuntarily exposed to it for as long as homeless people are. They have to endure freezing temperatures for whole nights, not just a few minutes. They are thus involuntary ice men who have nowhere to warm themselves.
The spot features an ice man, trainer and mental coach Ján Bakala and depicts individual stages and effects of hypothermia on the human body which are shown in the form of a dramatisation - from rapid lowering of blood pressure, through disorientation, to cardiac arrest. Similar to what people on the street and victims of hypothermia experience.

This professional campaign titled 'Ice man' was published in Slovakia in December, 2021. It was created for the brand: Depaul Slovakia, by ad agency: Elite | Monday Lovers. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 2 years ago by Senior Copywriter : Matej Valo of Elite | Monday Lovers.


Advertising Agency: Elite | Monday Lovers , Bratislava, Slovakia
Production Company: Hitchhikers Films
Director: Jan Švejkar
Sound Design: Oliver Fillner
Creative Director: Jozef Kyselica, Matej Valo, Peter Michalka
Copywriter: Matej Valo, Filip Olšovský
Art Director: Jozef Kyselica, Juraj Vačko
Strategy Director: Peter Šurín


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