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To my heavy shadow... which has been with me for a long time. I feel that my journey with you exceeded the years, although it did not exceed the months. they told me about Motherhood, the most beautiful moment for a woman when she holds her child in her arms. But they didn't tell me about the other side of it... It brings a guest, we don't know when it will end, standing like a barrier between me and my world. To my heavy shadow... I feel like I'm drowning in you, so when do you intend to leave? 58% of women in Jeddah, facing postpartum depression, do not give up and ask for help.

They told me about motherhood is the most beautiful moment for a woman, but they didn't tell me about the other side of it.

That motherhood sometimes brings a heavy guest, we don't know when his existence will end, standing as a barrier between me and my world.

To my heavy shadow I feel like I'm drowning in you, when do you intend to leave?

Description

Concept:
58% of women in Jeddah suffer from postpartum depression, so in this campaign, we decided to talk about the feelings of those women to understand their cases.

Slogan:
We imagine that postpartum depression is like a shadow, and this shadow pursues the woman in every place and prevents her from enjoying her child after birth.

Why do we do this campaign?
This campaign for Andalusia ladies’ wellness, is a brand in Saudi Arabia, as a big center for women in Jeddah, we want to spread awareness about, postpartum depression, to help these women, give them support and power to ask for help from therapy.

This professional campaign titled 'Postpartum Depression' was published in Egypt and Saudi Arabia in March, 2022. It was created for the brands: Andalusia Group, Andalusia Hospitals, and andalusia ladies wellness, by ad agency: Cheerful. This Content, Design, and Digital media campaign is related to the Health industry and contains 4 media assets. It was submitted 2 months ago by Agency of Cheerful.

Credits

Client: Andalusia Ladies Wellness
Production House: Cheerful Studio
Marketing Manager: Saber Helal
Art Director: Mahmoud Mokhtar
Copywriter: Nourhan Ezz
Concept Art: Sara Mohamed
Animation:
Ahmed Salah
Ali Ahmed Bahaa
Sara El-Gaby
Graphic Design: Hagar Hesham

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