Description
For 30 years, the Ronald McDonald Foundation has been caring for the families of hospitalised children. With its network of 10 Parents' Houses located less than 5 minutes from children's hospitals, and its Parenthèse welcoming space at Arras Hospital, the Ronald McDonald Foundation is working to ensure that tomorrow no hospitalised child is deprived of their family.
This year, the Ronald McDonald Foundation celebrates its 30th anniversary. This exceptional year is being celebrated in two ways.
The first is dedicated to the Foundation's 30th anniversary, with a 360° communications campaign designed to raise awareness of the Foundation's missions.
The campaign TV, print and digital, is built around a meaningful tagline: “Having your family close by makes you stronger.”
TBWA Paris' animated film “Tout Proche” (Very Close) tells the moving story of Léo's journey from his home to his hospital room
The film was directed by Juan Pablo Machado, the Colombian director best known for creating the iconic Lofi Girl character. His Japanese style conveys the harsh reality of hospitalised children with a gentle poetic touch.
This professional campaign titled 'Having your family close by makes you stronger' was published in France in November, 2024. It was created for the brand: Ronald McDonald Foundation, by ad agency: TBWA\Paris. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 4 months ago.
Credits
Client-Side Managers
Jean Guillaume Bertola
Clément Brossard
Leïla Abdallaoui
Sophie Giry
Laurine Agard
Ronald McDonald Foundation Managers
Thomas Mejean
Delphine Pitel-Gaudy
Marine Pallec
Anne Gravouil
Agency Managers
Christophe Neyret
Margaux Wanin
Katia Misuraca
Louison Palatre
Yasemin Durmaz
Charlotte Delpon
Creative Directors
Benjamin Marchal
Faustin Claverie
Head of Strategic Planning
Céline Mazza
Art Directors
Cyrielle Declarey
Pauline Senechault
Audrey Lucet
Head of TV and CEO of Else
Maxime Boiron
Creative Producer
Elisabeth Boitte
Print Production
Camille Naulleau
Art Buyer
Carine Galluffo
Film Production: Passion Paris
Director: Juan Pablo Machado
Executive Production: Marion Vermogen, Marc Bodin-Joyeux
Producer: Julien de Lestrange
Post Production
Séverine Damolini
David Fayo
Head of Music and Sound
Olivier Lefebvre
Music & Sound Producer
Fabrice Pouvreau
Sound Engineer
Alexandre Robieux
Music Artistic Director
Ferdinand Huet
Author/Composer
Martin Boumendil Janssen
Music Legal & Business Affairs
Marion Le Guluche
Victoria Milward
Agency Tech Managers
André Inacio
Florian Rigault
Glenn Plezier
Guillaume Rancurel
Julien Jenny
Pierre Antona
Samia Berbiche
Sidney Bourgalle
Théo Gonot
Thomas Beaumanoir
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