Happiness of Festivity in a Box
Domino's - Box e Chorai Utshober Khushi | Campaign Case Study
Box e Chorai Utshober Khushi was an integrated campaign of Domino’s Pizza Bangladesh; conceptualized, designed and executed by the integrated agency - Jarvis. This award winning Ramadan campaign has set an example of omnichannel experiential marketing with an innovative Pizza Box.
The AR powered pizza box was designed to portray the native and authentic celebration of Ramadan in Dhaka through artwork, where all the stories were illustrated around a QR code. One could switch on the AR simply by scanning the QR code and the box came alive instantly. With glowing lights and celebrations, people also unveiled a hidden gem: a secret coupon code to be shared with their loved ones. Every time someone redeemed the coupon code, a portion of the money was donated by Domino’s to feed one underprivileged child through a BOGO offer (Buy One, Give One).
With three contextual AR filters throughout the campaign, it was promoted with an OVC, social media ads, influencers and PR syndication. The campaign got further traction through digital media ads and in-store banners in Domino’s Pizza outlets in Dhaka.
Powered by people’s engagement, Domino’s Pizza distributed 14,000 meals to underprivileged children nationwide and earned PR worth 1 million taka. The campaign surpassed the targeted sales by 107% during Ramadan and 118% during Eid season. With the social-innovative campaign Jarvis ensured a clutter breaking presence of Domino’s Pizza in the traditional discount-heavy Ramadan-Eid season. The campaign further set a benchmark in the new-wave of creative-digital advertising in Bangladesh.
This professional campaign titled 'Happiness of Festivity in a Box' was published in Bangladesh in April, 2022. It was created for the brand: Domino's Pizza Bangladesh, by ad agency: Jarvis. This 360°, Digital, and Experiential media campaign is related to the Food and Retail Services industries and contains 1 media asset. It was submitted 8 months ago.
Advertising Agency: Jarvis
Chief Executive Officer: Abdullah Bakr
Chief Creative Officer: Adnan Ahmed
Senior Account Manager: Ruhama T Choudhury
Head of Strategy and Planning: Monjur Rakib Bhuiyan
Strategy and Planning Senior Executives: Jubaer Ibn Latif, Zannatul Ferdous
Strategy and Planning Executive: Ahnaf Ud Doula
Art Director: Malek Dinar
Senior Visualizer: Motiur Rahman Miraz
CG Artist: Shisheer Muhammad
Copy Supervisor: Faiyad Bin Khaleed
Copywriter: Sabiha Afroz
AR Developer: Nabil Naser