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Citizen Cables Ltd.

Bidyuter Barta - Electrical Safety Awareness

Agency: Wire- Digital Multimedia Marketing

Pull the plug, not the wire while disconnecting

Precautions before Power Outage

When Thunder Roars, Do this!

Avoid Electrical Overload

Never repair damaged cables, only replace them

Description

In Bangladesh, Citizen Cables Ltd. represents one of the top producers of electric cables. In 2016, a government survey revealed that 9,210 individuals died from electrocution, while roughly 2,70,622 more suffered injuries. We launched a campaign to promote public understanding to prevent potential accidents caused by electrical accidents. These posts were engaging and educative while establishing that Citizen Cables is a better alternative. The campaigns were received very well by the general audience as we received a plethora of comments and staggering organic reach. We used 5 creative assets for this campaign and cumulatively achieved 200,000+ Reach (72% of which were organic), 150+ shares, and 15,000+ engagements. The assets were all statics.

This professional campaign titled 'Bidyuter Barta - Electrical Safety Awareness' was published in Bangladesh in September, 2022. It was created for the brand: Citizen Cables Ltd., by ad agency: Wire- Digital Multimedia Marketing. This Content, Design, and Digital media campaign is related to the Electronics, Technology and Industrial, Agriculture industries and contains 5 media assets. It was submitted 4 months ago.

Credits

Platform: Citizen Cables Ltd.
Campaign Idea: Sabbir Islam
Campaign Lead: Farhana Nowsheen
Visual Storyboard: Saad Ahmed
Visualizer: Ashraful Karim Himel
Copywriter: Maliha Tanzim Purni, Farhana Nowsheen
Head of Brand: Maheen Afroze
Brand Manager: Md. Shazzad Hossain
Agency: Wire-Digital Multimedia Marketing
Campaign Month: May, 2022

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