A New Renaissance in Hotelling

Agency: KesselsKramer London


To highlight the switch from classic to modern, we sculpted citizens of Rome as digital marble busts, and rendered them spinning in 360 degrees, bringing the juxtaposition of old and new worlds to life. Five local citizens whose performing, cooking, crafting, designing and composing embody the new modern face of Rome and sit alongside more sculptures representing citizenM’s contemporary take on hotels, and the city itself, from sporting a Vespa helmet to sipping an espresso.

The campaign launched with teasers on social media featuring snoring, reclining marble statues pointing out the new location. The project culminated in an out of home campaign in key Italian cities and a 5 story building exhibition, which turned the new hotel into a billboard.

Gone are the ancient hotels, replaced with the world’s best sleep, art-filled living rooms and rooftop cocktails. Now you too can sleep like a statue or relax like an emperor.

This professional campaign titled 'A New Renaissance in Hotelling' was published in Italy, Netherlands, and United Kingdom in November, 2023. It was created for the brand: CitizenM, by ad agency: KesselsKramer London. This Experiential, Integrated, and OOH Outdoor media campaign is related to the Hospitality, Tourism industry and contains 7 media assets. It was submitted 5 months ago.


Client: citizenM
Chief Brand Officer: Robin Chadha
Global Marketing Manager: Jaimee Hulsmeyer
Agency: KesselsKramer London
Art Director: Hannah Carlile
Writer: Charlie Bowden
Creative Partner: Dave Bell
Project Manager: Jess Gasparetto
Client Services Director: Hannah Jones-Walters

Al-Futtaim Health


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