Vans Test Lab

School: FIT


The new Vans Pro Classics have the same aesthetic as the old classics, but a higher elevated performance. Since the look themselves won't cut it make this new show stand apart, Vans will turn abandoned buildings worldwide into skateparks, where skaters can try the Vans Pro Classics while actually skating. Their skateboard is the ticket to get in. No posers!
In the lab, they will be given a pair of shoes and a lab coat that they can customize. After testing the shoes, they will fill out a survey, and the results will be shown in real-time on the Vans website and social media. The survey reviews will honestly promote the Vans Pro Classics and turn them into the go-to shoe for skaters.

This student campaign titled 'Vans Test Lab' was published in United States in May, 2020. It was created for the brand: Vans, by ad school: FIT. This Experiential medium campaign is related to the Fashion, Retail Services, and Sports industries and contains 1 media asset. It was submitted 8 months ago by Margaret Panoti.


Advertising School: FIT, New York, United States of America
Experience Designer: Margaret Panoti
Art Director: Din Terpuni
Art Director: Yuliya Kosheeva


iStock Essentials

Delivery vans in a row; Express ...

Artist: Bet_Noire

iStock Signature

Young Adult Service Worker Busin...

Artist: eyecrave productions

iStock Signature

The driver gets into the truck.

Artist: SVPhilon

iStock Essentials

New Delivery Van / Truck Driving...

Artist: gorodenkoff

iStock Signature

Female delivery person sitting i...

Artist: recep-bg

iStock Essentials

white delivery van driving along...

Artist: braverabbit

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.