Problem: Spotify’s Your Daily Drive offers a perfect mix of personalized songs and podcasts—yet many drivers still prefer the companionship a radio DJ offers.
Solution: To gain more listeners in the car, Spotify will introduce “Spotify DJ,” giving users the ability to record a brief DJ introduction for any song of their choosing.
This student campaign titled 'Spotify DJ' was published in United States in April, 2021. It was created for the brand: Spotify, by ad school: S.I. Newhouse School of Public Communications. This Integrated medium campaign is related to the Music industry and contains 1 media asset. It was submitted about 2 years ago.
Advertising School: S.I. Newhouse School of Public Communications, Syracuse, United States of America
Copywriter: Eric Storms
Art Director: Max Guo
Professor: Mel White