Golden Roots

CBF presents “Golden Roots”

Campaign Overview:
For Black Awareness Day, the Brazilian Football Confederation (CBF) launches “Golden Roots,” a campaign unveiling the African heritage of Vini Jr., the world-renowned footballer. By tracing Vini Jr.’s ancestry to the Tikar tribe of Cameroon through AfricanAncestry.com, the initiative celebrates Afro-Brazilian pride and resilience while addressing the erasure of African lineage due to slavery and racism.

Key Initiatives:

Revealing Vini Jr.’s Ancestral Roots in Salvador

During the Brazil vs. Uruguay match, CBF President Ednaldo Rodrigues and Vini Jr.’s father will present a certificate confirming his African ancestry.

Inspirational Film

A broadcast feature showcasing Afro-Brazilian ancestry, the resilience of Black people, and Vini Jr.’s role as a global symbol of resistance. It will air during the game and on social media following the revelation.

Tribute at CBF Headquarters

The CBF building in Rio de Janeiro will display an image of Vini Jr., alongside the Brazilian and Cameroonian flags, with the message: “United by the Best Player in the World.”

CBF President's Statement:
“Celebrating Vini Jr. is celebrating the achievements of all Brazilians. By learning about his origins, we reaffirm our commitment to an inclusive society and recognize Afro-Brazilian culture's pivotal role in shaping our identity and success in football.”

Partnership with AfricanAncestry.com:
Founded in 2003 by Dr. Gina Paige and Dr. Rick Kittles, AfricanAncestry.com specializes in tracing the roots of people of African descent, reconnecting families with their heritage.

Impact:
With 115 million Afro-descendants in Brazil, “Golden Roots” inspires pride in African ancestry and reinforces the power of reclaiming one’s history as an act of resilience and empowerment.