High pressure from the atmosphere. And the war. Trapped by the snow. And by fear. Flooded by rain and uncertainty. Intense rain and longings. We can't change the meteorological conditions, but we can change living conditions.
Description
Through this multi-media campaign for Portugal with UNHCR, we are joining this initiative that warns of the devastating impact of extreme winter on the lives of refugees.
As temperatures drop and storms increase, the already inhumane conditions become even more unbearable. This is when the needs of millions of people facing humanitarian crises skyrocket.
This campaign is a call to empathy and action. Because no one should face the cold without shelter, without hope, without help.
This professional campaign titled 'Weather conditions' was published in Portugal in November, 2024. It was created for the brand: Portugal com Acnur, by ad agency: Alfred Creative Agency. This 360° medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted 3 months ago by Creative Director: frederico mendonca of 504835475.
Credits
Advertising Agency: Alfred Creative
Creative Director: Frederico Roquette Mendonça
Art Director: Patricia Vasconcelos
Copywriter: Inês Tojinha
Account Director: Mariana Horta e Costa
Account: Isabel Brandão Dias