Description
The most well-known Portuguese jewelry in the La Casa de Papel style. An homage to “Tokyo”.
One of the most emotional moments of the final season is the death of ‘Tokyo.’ In true Portuguese fashion, we honored this shared grief felt by thousands of fans with a tribute not only to the character, but also to the Portuguese people.
A real crafted homage to the human behind the character.
We chose Portugal’s most iconic jewel: the Heart of Viana. In Gondomar, in northern Portugal, we asked a master artisan to craft it and documented the entire traditional process.
The Heart was next sent to Madrid, enclosed in a beautiful LCDP leather box, and delivered to Úrsula Corberó on the series’ set. The video ends with her heartfelt thanks. Ultimately, it was our way of giving our heart to Tokyo—a farewell gesture.
This professional campaign titled 'Golden Heart ' was published in Portugal in September, 2025. It was created for the brand: Netflix, by ad agency: Solid Dogma. This Content, Design, and Digital media campaign is related to the Fashion, Jewelry, and TV and Streaming Promos industries and contains 4 media assets. It was submitted 2 months ago by Paulo Mariano: Paulo Mariano.
Credits
Director: Pedro Pires
Art Director: Paulo Mariano
Designer: Paulo Mariano
Strategy: Ana Castanho
Copy: Ana Castanho
Production Manager: Carla Capela
Account Director: Rita Magalhães
