Lupin x Euro2020

Agency: Digital Playas


After the 1st stunt with Omar Sy in the Parisian subway, Netflix wanted to do an ambush around the main soccer event of the year: the Euro 2020.
Lupin's Season 2 will be launched on the 11th of June, the same day as the first soccer game. So we created a social media activation, based on the famous claim : You saw me but you didn't really look.
And if you pay attention, Assane Lupin were in the social media posts of Euro 2020's stars, being unnoticed...
Results :
+50M reach
+10M engagement
+50 media coverage worldwide

This professional campaign titled 'Lupin x Euro2020' was published in France in June, 2021. It was created for the brand: Netflix, by ad agency: Digital Playas. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 2 years ago by Head of Strategy & Social Media: Robin of Digital Playas.


Advertising Agency: Digital Playas, Paris, France
Ceo: Elliot Brame
Head Of Social Media: Robin Delépine
Brand Content Manager: Hugo Frenay
Project Director: Vincent Hernandez


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