Description
Durga Puja is not just a religious festival, it is the biggest celebration of the year for Bengalis everywhere. In fact, Kolkata’s Durga Puja has been inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. Undoubtedly, it is the world’s largest pop-up installation art festival - a great leveller where people of every caste, creed, faith, and economic background come together to celebrate as one.
Drawing from this spirit of inclusivity, we have designed a campaign for the television news channel News18 Bangla. We have used the iconic boom crafted with Daaker Shaaj (an art form unique to Durga Puja) - illustrated with everyday Puja moments. The copy, written in Bengali, weaves together diversity and the magic of the festivities into a single narrative - uniting disparate groups of people in one shared celebration.
This professional campaign titled 'Durga Puja Campaign 2025' was published in India in September, 2025. It was created for the brand: News18 Bangla, by ad agency: Inner Circle Advertising. This Digital, OOH Outdoor, and Print media campaign is related to the Media industry and contains 5 media assets. It was submitted 2 months ago by Senior Copywriter: Aaranya Roy of Inner Circle Advertising .
Credits
Client: News18 Bangla
Agency: Inner Circle Advertising
Creative Director: Tridip Nandi
Art Director: Suchismita Dey
Illustrator: Suchismita Dey
Copywriter: Aaranya Roy
Account Manager: Smitasree Pal
