Agency: Dude


For the launch of new Netflix Italy film, ‘The Invisible Thread’, independent creative network DUDE have created a campaign aimed at capturing and bringing to life the essence and main message of the movie. The campaign aims to represent the everyday life of an LGBTQ family, encapsulating all the drama and tenderness of any other kind of family.
‘The Invisible Thread’, which dropped on the streaming platform on Friday is a dramatic comedy about 15-year-old Leone, his two fractured fathers and the meaning of family, in particular the meaning of belonging to a family with same sex parentage.

This professional campaign titled 'HOM' was published in Italy in March, 2022. It was created for the brand: Netflix, by ad agency: Dude. This Integrated medium campaign is related to the Movies industry and contains 5 media assets. It was submitted almost 2 years ago by Brooks: Zoe.


Advertising Agency: DUDE, Milan, Italy
Chief Creative Officer & Partner: Livio Basoli, Lorenzo Picchiotti
Senior Copywriter: Cecilia Rocchetta
Art Director: Giovanna Mocchetti
Junior Copywriter: Paola Cecere
Junior Art Director: Edoardo Serafini
Client Director: Elena Panza
Account Manager: Gianluca Gaiga
Integrated Production Director: Matteo Pecorari
Head Of Physical Production: Simone Raddi
Producer: Valeria Mazzotta
Junior Producer: Giovanna Distefano
Junior Production Coordinator: Francesca Di Donna
Director: Riccardo Digiacomo
Dop: Giuseppe Bonasia
Social Media Strategist: Elisa Fiorentini
Social Media Manager: Alessandro Magnani
Art Director: Mariano Barresi
Design Director: Alessio Salatino
Graphic Designer: Federico Paffetti
Digital PR Manager: Vittoria Caron
Head Of Events&Special Projects: Laura Boy
Producer: Giorgio Zattoni
Special Projects: Martina Augelli
Junior Producer: Camilla Cordaro
Junior Producer: Beatrice Latini
Photographer: Alice Cannara Malan
Post Production Supervisor: Seba Morando
Editor: Carlotta Marrucci
Editor: Valentina Renna
Color: Giorgia Meacci
Sound Design (Fullcode): Tommaso Barbaro


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