What do you get when you bring together 40 years of science, new innovative products, a Cannes-winning Director, and a team ready to push the brand further than ever? You get the GORE-TEX brand as you’ve never seen it, in the new GOING FURTHER, TOGETHER global campaign.
At the heart of the campaign is the brand’s concept of “40 years of scientific innovation for responsible performance”: emphasizing the work-in-progress nature of the brand - that it is constantly evolving with an equal sense of responsibility for performance, people and our planet.
With a 60 second hero film, and supporting socials, the campaign honours the decades that the brand has evolved, from keeping hippie hikers dry in the 70s, to keeping urban skaters cool in the 10s. Loyal fans of the brand can enjoy the ride through time, while new followers can see how much science has gone into the gear they see on the rack. Both can get excited about what’s next!
GOING FURTHER, TOGETHER
This professional campaign titled 'Going further, together' was published in China, Germany, and United States in September, 2022. It was created for the brand: GORE-TEX, by ad agency: AKQA. This Film medium campaign is related to the Fashion and Sports industries and contains 1 media asset. It was submitted 8 months ago by Sr. Art Director: Andre Blanco of AKQA.
Advertised brand: GORE-TEX brand
Advert title: Going further, together
Advertising Agency: AKQA
Group Creative Director: Alex Rose
Associate Creative Director: Andre Blanco
Senior Copywriter: Siouxzi Connor
Associate Art Director: Leandro de Torres
Associate Strategy Director: Stacey Zhao
Account Manager: Luisa Verhagen
Associate Programme Director: Flavia Ancuta
Senior Project Manager: Sable Yeh
Senior Producer: Leandro Santini
Production Company: Bonaparte Films GmbH
Founding Partner: Philip Töpfer, Nico Kreis
Executive Producer: Nico Kreis
Producer: Allison Lang
Service Production Company: Film39
AD: Adriana Itu
DOP: Tim Bieker
Art Director: Medeea Enciu
Wardrobe Stylist: Flaviana Isachi
Model: Theo Ching @ Forte Models
Post Production Supervisor: Aratrika Das
Editor: Simon Klinkertz
Finishing Offline Editor: Nicolas Herwig
Colorist: Simon Boissonneaux
Music: Wolfsrudel Music