A competition, whatever its nature, can develop its true potential if its players are considered as stars.
This is the challenge we set ourselves for season 10 of the Saint-Gobain Football Cup, which brings together the French business and engineering school cups in France. For seven months, we set up a complete digital coverage of the competition, as well as workshops aimed at starring the students and the Saint-Gobain teams, to give this Cup the visibility it deserves.
With more than 3.2 million impressions on social networks, a fanbase that has now reached 15.5k people and unanimous feedback on the "Like A Pro" experience for the students, there is no doubt that this ten-year season has been a real success!
This professional campaign titled 'Saint-Gobain Football Cup' was published in France in October, 2021. It was created for the brand: Saint Gobain, by ad agency: Digital Playas. This Content, Digital, and Experiential media campaign is related to the Sports industry and contains 5 media assets. It was submitted over 1 year ago by Head of Strategy & Social Media: Robin of Digital Playas.
Advertising Agency: Digital Playas, Paris, France
CEO: Elliot Brame
Head Of Strategy And Social Media: Robin Delépine
Graphic Designer: Vincent Pounchou
Community Manager : Benjamin Garnier
Partner Agency: Quarterback