The GORE-TEX brand is the gold standard of waterproofness. But with the launch of new GORE-TEX INFINIUM™ range, we needed to take the brand from waterproof to lifeproof. Tested for Life ignites a powerful brand story, tapping into what unites active people everywhere: passion.
This professional campaign titled 'Tested for Life' was published in Germany in October, 2018. It was created for the brand: GORE-TEX, by ad agency: AKQA. This Integrated medium campaign is related to the Retail Services industry and contains 7 media assets. It was submitted over 4 years ago.
Advertising Agency: AKQA, Berlin, Germany
Creative Director: Jessica Brazen, Peter Lund
Art Director: André Blanco, Felipe Sona
Copywriter: Gabrielle Soria, Chen Yaari, Barne Heimbucher
Photographer: Sam Robinson
Retouching: The Laundry Room