China Duty Free International

The Surreal Island

Agency: SuperUnion


WPP creative company Superunion has partnered with China Duty Free International, the largest luxury goods operator in China to create a visual digital experience for its new flagship opening in Macau. ‘The Surreal Island' is made up of large-scale digital displays set within the 7,500 square feet of retail space at the Grand Lisboa Palace, Macau. Nine LED screens bring to life the concept of the ‘Surreal Island’ with a series of immersive animations, inspired by surrealist art.
Superunion was tasked with creating content for digital screens that include 20-meter ceiling displays and wall panels three times the height of the average person. The goal was to capture the imagination of affluent visitors of Macau, a city known for its larger-than-life attitude to experiences.

This professional campaign titled 'The Surreal Island' was published in China in April, 2022. It was created for the brand: China Duty Free International, by ad agency: SuperUnion. This OOH Outdoor medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 2 years ago.


Advertising Agency: Superunion


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