ADVERTISING

China Duty Free International

The Surreal Island

Agency: SuperUnion

Description

WPP creative company Superunion has partnered with China Duty Free International, the largest luxury goods operator in China to create a visual digital experience for its new flagship opening in Macau. ‘The Surreal Island' is made up of large-scale digital displays set within the 7,500 square feet of retail space at the Grand Lisboa Palace, Macau. Nine LED screens bring to life the concept of the ‘Surreal Island’ with a series of immersive animations, inspired by surrealist art.
Superunion was tasked with creating content for digital screens that include 20-meter ceiling displays and wall panels three times the height of the average person. The goal was to capture the imagination of affluent visitors of Macau, a city known for its larger-than-life attitude to experiences.

This professional campaign titled 'The Surreal Island' was published in China in April, 2022. It was created for the brand: China Duty Free International, by ad agency: SuperUnion. This Outdoor medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 6 months ago.

Credits

Advertising Agency: Superunion

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.